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Case Study, Digital Marketing, Marketing

Apple’s “Shot on iPhone” Campaign: A Detailed Case Study

emrassel / March 9, 2024

ntroduction: Apple’s “Shot on iPhone” campaign is a prime example of how a tech giant leveraged user-generated content and storytelling to showcase the capabilities of its product while creating a global…

Case Study, Digital Marketing, Marketing

Case Study of Airbnb’s “Live There” Campaign: A Comprehensive Guide for Digital Marketers and Business Owners

emrassel / March 9, 2024

Introduction: Airbnb’s “Live There” campaign, launched in 2016, aimed to revolutionize the travel industry by promoting authentic living experiences over conventional tourist accommodations. This case study…

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